Artificial intelligence will revolutionize marketing in the next five years, according to survey results Demandbase released this week. Eighty percent of the 500 B2B marketers who participated in the online poll, conducted last month by Wakefield Research, said they expected an AI-fueled marketing revolution. However, only 26 percent were very confident they understood how AI was used in marketing, and only 10 percent said they already were using it. AI "has the potential to help marketing and sales teams hyper-personalize the customer experience at an entirely new level," remarked Aman Naimat, SVP of technology at Demandbase. Its use "will allow for one-on-one conversations with marketers who have the background information necessary to successfully interact with prospects," he told CRM Buyer.